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Channel: Mobile Web – Mad Mobile News

Mobile Audio: 12 Percent of Mobile Data Now Used for Audio

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Mobile audio now constitutes 12 percent of all mobile data consumed in North America. This is among the findings of a new ByteMobile Mobile Analytics...

iPad Ads Up 24.5 Percent in 2013

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iPad ads now account for nearly 37 percent of magazine ad units, an increase of 24.5 percent from the previous year. This news comes from new...

U.S. Mobile Payments to Top $1 Billion This Year

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Despite slower growth than anticipated, U.S. mobile payments will top $1 billion dollars this year, says a new study by eMarketer. That's more than...

Mobile Campaigns Growing in Value, According to Latest Numbers

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Smartphones saw their share of Google search ad clicks double in Q2 of 2013 over the same period the previous year, suggesting a fast-growing engagement...

Mobile Web Sales Quadruple on Heels of Increased Ad Exposure

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Mobile ad sales increased from $0.6 billion in 2010 to $3.4 billion in 2012, according to new research from Mintel . The research firm identified two...

USA Today Retools Mobile Site, Deploys Adaptive Delivery

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USA Today has announced plans to deliver a better mobile reading experience by outfitting its mobile website with adaptive delivery. The transition...

10% of Adults Access Web Only By Smartphone

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A full 10 percent of American adults now say they use only their smartphone to access the Internet, according to a recent study. The Pew Internet...

Akamai: Apple’s Mobile Browsers Beat Out Android

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Akami's latest "State of the Internet" report is out, and offers a Mobile Connectivity section studying the most popular mobile browsers. According the...

Here’s How Instagram Can Drive In-Store Traffic

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No retailer questions the value of social media in promoting online retail destinations. But it’s tougher for many to see the relationship between social activity and traffic to a brick-and-mortar store. Referral traffic is hard to traffic and can seem to minimal in volume to justify the time investment — especially on social platforms not […]

Four Ways Stores Can Connect To Consumers Through Their Phones

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No longer fearful that mobile shopping will steal shoppers from physical stores, retailers understand that they can better engage customers by meeting them on their personal devices. The trick is finding the right way to do it. Retailers can leverage mobile in a number of ways, fostering a better connection with consumers. But that connection […]




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