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Mad Mobile News
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    Mobile audio now constitutes 12 percent of all mobile data consumed in North America. This is among the findings of a new ByteMobile Mobile Analytics...

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    iPad ads now account for nearly 37 percent of magazine ad units, an increase of 24.5 percent from the previous year. This news comes from new...

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    Despite slower growth than anticipated, U.S. mobile payments will top $1 billion dollars this year, says a new study by eMarketer. That's more than...

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    Smartphones saw their share of Google search ad clicks double in Q2 of 2013 over the same period the previous year, suggesting a fast-growing engagement...

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    Mobile ad sales increased from $0.6 billion in 2010 to $3.4 billion in 2012, according to new research from Mintel . The research firm identified two...

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    USA Today has announced plans to deliver a better mobile reading experience by outfitting its mobile website with adaptive delivery. The transition...

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    A full 10 percent of American adults now say they use only their smartphone to access the Internet, according to a recent study. The Pew Internet...

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    Akami's latest "State of the Internet" report is out, and offers a Mobile Connectivity section studying the most popular mobile browsers. According the...

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    No retailer questions the value of social media in promoting online retail destinations. But it’s tougher for many to see the relationship between social activity and traffic to a brick-and-mortar store. Referral traffic is hard to traffic and can seem to minimal in volume to justify the time investment — especially on social platforms not […]

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    No longer fearful that mobile shopping will steal shoppers from physical stores, retailers understand that they can better engage customers by meeting them on their personal devices. The trick is finding the right way to do it. Retailers can leverage mobile in a number of ways, fostering a better connection with consumers. But that connection […]